Outsourcing graphic design and creative services is becoming more and more necessary for businesses! It allows brands and companies to focus on other aspects of the business rather than hiring someone simply for graphic design task. As your organization grows it will become advantageous to outsource marketing and design responsibilities handled by a team of creative professionals.
Even in the case where a business has an internal marketing team there are strong benefits of offloading some work onto other professionals. By outsourcing graphic design you are able to get a fresh point of view, new skill sets, and save money by not needing a department of FT creative staff.
Depending on company size, you may not need an internal team. This is when having a trusted graphic designer is vital to your business’ success. There are many designers to choose from so picking the perfect one can seem a bit daunting. Make sure to always ask to see a portfolio and send any questions you may have.
In the case of having an in house design team (lucky!) there are still benefits to outsourcing work. The expectation that your internal designers can do EVERYTHING is unrealistic. If your internal marketing team is getting burned out it may affect their morale and creativity. Bringing on a team with specialized skills such as event branding, website design, creative direction or long-format publication design can enhance and complement your marketing team’s capabilities.
Hiring an external team to take on a few internal projects may be a welcome lifeline for your design and marketing teams. As trust builds it is likely you will begin to see the outsourced designers as an extension of your own team!