Small business owners are often required to quickly become a jack-of-all-trades and fill many of the roles in their blossoming businesses themselves. With the ease and effectiveness of automated printing, however, graphic design and printing are at least two tasks entrepreneurs can make a stress-free decision to delegate. It’s easier than ever before to let your local printing company handle everything from designing the logo that will visually represent a business to creating promotional materials, from business cards and trifold brochures to posters or trade show decorations.
How can your local printing company help small businesses connect with clients?
Printers take a client’s idea or request and make it a reality. They handle the process from design through production, check the final product for accuracy and quality, then ship it directly to the customer or their client. Because the printer manages the project start to finish, the entrepreneur has one less project on the to-do list to stress about, starting from the moment they hand the project off to the printing company.
Most printing companies have in-house graphic designers to work with clients when a trained eye is needed to create something unique. Working with a printer’s graphic design team makes it possible for a small business to get custom-made printed material and promotional items that are professionally designed, without any of the confusion or hassle that can go along with ensuring an in-house design is perfectly print-ready and meets all the latest technical specifications.
By working with a local printer, small businesses can fill their needs for a broad range of physical products as well as design and installation services. In many cases, the ability to outsource these tasks means a business can wait to add their own graphic design or publishing department until they’re ready. When small businesses work with a local printer and start to take advantage of all the ways there are to connect with clients – both new prospects and existing customers – advertisements, brand management, customer service, and outreach become automatically easier and more effective.
What are examples of products and services from your local printing company?
The exact product lines vary, but there are some standards that customers can expect to be available from most printers. Here’s a list of the most common products an automated printer can create, along with a list of specialty products and services which are less common but still out there on the market.Banners
- Black and White Prints
- Bumper Stickers
- Business Cards
- Carbon Copy Forms
- Color Prints (1-color, 2-color, or full color)
- Copying Services
- Directional/Wayfinding Signs
- Door Hangers
- Gift Certificates and Gift Cards
- Hanging Tags (such as branded price tags or care tags)
- Invitations and RSVP cards
- Lamination Services
- Letterhead and Stationery
- Order Forms
- Photo Prints
- Plastic Signs
- Presentation Folders
- Rack cards
- Spiral Bound Books
- Table Tents
- Vinyl Graphics
- Yard signs (such as political signs or real estate signs)
Specialty Products and Services
- Architectural Prints
- Building Signs
- Canopy Tents
- Canvas Prints
- Paper Bags
- Plastic Bags
- Pop-Up Displays
- Sticky Notes
- Window Vinyl (for storefronts, office doors, or vehicles)
What does all this printing lingo mean?
When placing an order with a local printer, there’s quite a bit of industry jargon that may make its way onto order forms, website text, or conversations with representatives of print shops. Here are the definitions of some of the most common terms a customer is likely to encounter–the basics of automated printing lingo.
1-Color: A 1-color printing process uses one selected color (usually a Pantone color) to print text or an image on the desired medium. When the image will be printed on a white medium, white does not count as a color in 1-color printing. That means you can use 1-color printing to print a blue and white logo onto white paper. However, you could not use 1-color printing to print a blue and yellow logo onto white paper or a blue and white logo onto red paper.
2-Color: A 2-color printing process uses two selected colors (usually Pantone colors) to print text or an image on the desired medium. When the image will be printed on a white medium, white does not count as a color in 2-color printing. That means you can use 2-color printing to print a blue, yellow, and white logo onto white paper. However, you could not use 2-color printing to print a blue, yellow, and red logo onto white paper or a blue, yellow, and white logo onto red paper.
4-Color: A 4-color printing process uses ink in four colors (cyan, magenta, yellow, and black) and mixes the four ink colors to create the full color spectrum. Any full-color image can be printed using a 4-color printing process.
Double-Sided: Double-sided printing uses both sides of a page: front and back. Depending on whether 1-color, 2-color, or 4-color printing is used, you may see it noted as “1:1,” “2:2,” or 4:4,” while single-sided printing will be noted “1:0,” “2:0,” or “4:0.”
Foil: Foil is used to create metallic lettering or logo shapes on business cards, letterhead, and other types of printed products. The foil is traditionally silver, gold, or copper, but multicolored foil or foil with special effects are now available.
Full Color Printing: Unlike the spot color processes (1-color, 2-color, etc.), full color printing offers a limitless variety of colors calling on all the different variations and shades possible. The terms “full color printing” and “4-color printing” are interchangeable, as the four colors (cyan, magenta, yellow, and black) make up the full color spectrum when mixed in different combinations. A color printer or copy machine offers full color printing.
Perfect Binding: This binding leaves a flat edge like that of a paperback book, as opposed to the cut edge of a spiral binding or the folded edge of a saddle staple binding.
Saddle Staple: In this method of binding, the text pages are folded in half and stapled down the middle. The bound edge is folded paper with staples visible, as opposed to the cut edge of spiral binding or the perfectly flat edge of perfect binding.
Single-Sided: Single-sided printing uses just one side of the page, either the front or the back. Depending on whether 1-color, 2-color, or 4-color printing is used, you may see it noted as “1:0,” “2:0,” or 4:0,” while double-sided printing will be noted “1:1,” “2:2,” or “4:4.”
Spot Vinyl/Spot UV: Spot vinyl treatments (also called spot gloss or spot UV) apply a glossy finish to one particular area of a printed piece. For example, a business card design may call for spot vinyl over a logo to make that component stand out. In that case, only the logo would be glossy on a matte business card.
With the vast array of solutions automated printing can provide, any small business can find a new way to reach out to their customers. Best of all, with automated printing the project is in the hands of the printer, not adding to the work of the small business’ staff. With the help from a local printing company, small businesses get a professional touch, top-notch quality, and a quick turnaround time. Partnering with an automated printer is an automatic upgrade for any small business.
Looking to partner with a reliable printing company in Edmonton?
Budget Printing is Edmonton’s best full-service printing shop! Since 1979, we have been providing personalized digital and offset printing to our customers. We are also set up for small- or large-run photocopying jobs, an our shop has a variety of reliable and modern equipment. We are committed to customer service and our staff members take pride in the one-on-one relationships we maintain with clients.
At Budget Printing, we help you determine all the details of your print job, from image resolution to paper type. We always welcome visitors in our shop, so please stop by so we can introduce you to our business.