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How Effective Signage Can Boost Your Business

Proper use of signage can benefit a business in many ways. Great signs attract customers, increase sales, and get people to notice your company. Here are some examples of a few situations where professionally printed signs may be useful to your business:

  • Sales
  • Product Launches
  • Grand Openings
  • Major events
  • Trade shows
  • Advertising

Effective Signage Accomplishes 2 Main Objectives

1. Captures Attention

You don’t want people to walk past your sign without even giving it a second thought. Instead, your beautiful sign should stop onlookers in their tracks. How do you do this? Here are a few ways to make sure your sign hooks the attention of viewers:

  • Use Bright Colors – the human brain is conditioned to pay closer attention to bright colors compared to dull colors. When someone looks up and sees vivid and bright coloring on a sign, the likely result is that their eyes will continue to the first line of text.
  • Use Large Font – The last thing you want to do is have tiny print on a large sign, making it impossible to read from a distance.
  • Keep Your Message Short – With the widespread decrease in attention span, the length of your message is an important component of your design. Short and concise phrases work best for signage. If people look at your sign and see a paragraph, chances are they will turn away without even attempting to read the first sentence.

2. Relays Information

Although a great sign will be aesthetically pleasing to the people who see it, that is not its only purpose. Every well-designed sign should accomplish an objective. This is usually achieved by relaying a particular message.

Before you create the content for your sign, ask yourself these two questions and incorporate the answers into your final designs:

What is my overall objective for this sign?

What do I want people to do after they read my sign? This could be anything from booking a seat at an event, to calling a phone number to find out more about a product or service.

Does the wording and information on my sign steer readers towards my end objective?

 Does your sign flow nicely towards a call to action, or do you jump all over the place causing confusion?

As mentioned before, keep your sentences short and to the point. Every sentence should make the reader want to continue to the following sentence, until eventually you lead them to the line that asks them to take action.

Budget Printing is Your Source for Professional Signs

If you are looking for a customized sign to attract more clients/customers to your business, Budget Printing has you covered. They offer customizable designs in a variety of materials depending on your unique needs. They’ll even take care of the installation!

If you are interested in enlisting the expertise of the Budget Printing team to help with your sign, please email them, or give them a call at 780-451-4546!

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