HOLIDAY CARD TIPS FOR BUSINESS OWNERS

Did you know that the concept of sending seasonal greeting cards is a tradition that has been around for over 100 years? Whether it’s between family and friends, employers and customers there is something special about getting a holiday card.

If you are a small business owner, sending a holiday greeting card is a great way to not only thank your customers but remind them of your business. It’s estimated that millions of holiday cards are sent around the world each year. How can you set your card apart?

Go Classic, Ditch the Digital

E-Cards and invites have seen a rise in popularity over the last few years. They are easy to make, easy to send, and affordable! However, they lose the personal touch that comes with a hand-delivered or mailed-out card.

Keep Colors, Fonts, and Images Carefully

Your holiday cards should project a positive image of your business, so choose carefully when selecting fonts, colors, images, messaging, and paper.

If you’d like to create your own cards but don’t know where to start, consider using a template. 

Choose a font that is clean and easy to read. If you already have a professionally-designed company logo and letterhead, you may wish to use the same font for consistency’s sake. Keep dimensions in mind, too. Oversized cards can cost a lot to mail out and to print! Some basic designs also come with matching envelopes, which can make your card look more professional. 

Don’t feel obliged to go with the classic Christmas color scheme of red and green, especially if they aren’t the colors of your business. A card in your company’s colors will help reinforce the brand!

Personalize the Message

When sending out your holiday greeting card, a handwritten note can add a special touch. Take the time to write the recipient’s name and to sign your own with a special greeting. Something simple will still go a long way.

Don’t Use Your Card as a Sales Call

Your holiday greeting cards should be sincere! Now is not the time to talk about sales or your latest product offering. Save that for social media or an online marketing tactic. Your card still serves as a marketing tool especially if you brand it properly with your colors, voice, and logo!

LOOKING FOR AN AFFORDABLE GRAPHIC DESIGN COMPANY IN EDMONTON?

Budget Printing has been providing quality print services to Edmonton and surrounding areas for years. Whether you need the latest covid signage or t-shirts for your next event, our team of experienced staff can help guide you through the print process and deliver the exact project you’re looking for! Please contact us today to learn more about our print services.

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