Paper selection is one of the most important aspects to consider when designing and producing a printed piece. Paper selection is not as easy as choosing the most expensive paper available for high-quality jobs or choosing the cheapest paper in order to cut costs. There are many grades and types of paper to consider when planning your next print job.
Color and Brightness
Did you know that there are different levels of whiteness when it comes to paper? Brighter and whiter sheets of paper are more expensive due to the fillers and chemicals, such as fluorescent dyes and optical brighteners. Although they are more expensive they’ve also been processed more heavily so typically are quite delicate and not always a good option.
Blue whites, which are very popular at the moment, have higher brightness and allow colors to stand out, while warmer whites, which have a lower brightness, are more comfortable on the eyes for reading or extended viewing. If a piece contains a lot of text it may be a better idea to choose warmer white as it offers enhanced readability, whereas a piece with a lot of colors may be well suited to a blue-white due to its high brightness.
Paper Texture and Weight
Paper texture and weight are quite subjective to the project. A high-quality marketing piece has a different feel than a wedding invitation. By utilizing different textures you can successfully convey those varying feelings.
The weight of a paper refers to its thickness. In general, the more a sheet of paper weighs, the thicker it is.
Paperweight is a tricky subject. Your printing company can help you decide the best weight and texture for the job!
Go Green With Environmentally Friendly Paper
2022 is going to be all about increasing environmentally friendly practices! Many printed pieces are now being printed on recycled paper!
Another way to utilize more environmentally friendly paper is by choosing paper that has been bleached using eco-friendly methods. In the past chlorine gas was used to bleach paper, allowing carcinogenic dioxins to be released.
Many customers and designers may feel overwhelmed by the multitude of papers available to them. Speak to your printer for suggestions on what stock to choose. Remember that paper choice can have a huge impact on the finished quality of any printed!