Banners and posters offer a fantastic mode of visual communication whether you need to promote an event or put together a school or business presentation. At Budget Printing, an Edmonton printing shop providing printing services for banners and posters in Edmonton, we’ve seen what works and what doesn’t when it comes to poster and banner design.
Here are 5 solid tips for designing an eye-catching poster and banner that is sure to captivate your audience:
1) Use the right program
The first step towards creating an eye-catching, quality poster and banner is to use the right program to make them. A program such as Adobe Photoshop or Adobe Illustrator will give your poster and banner a polished and professional look. You certainly don’t want to throw something together using MS Paint!
2) Engage the viewer with your design elements
Edmonton printing shops will all tell you that while a poster needs to be eye-catching, it is even more important for a poster to be engaging. Your chosen fonts, textures, graphics, and colours should draw the viewer in, rather than simply catching the eye for one second with bright colours and a busy design.
Your best bet is to stick to a simple design with a few main colours, an easily readable font, and only a few main graphics. Stuffing your poster and banner with text and pictures will only serve to overwhelm the viewer.
3) Carefully choose your phrases and keywords
The most successful banners and posters in Edmonton make use of carefully chosen phrases and keywords rather than chunks of text. The fewer words you use, the quicker a potential viewer will be able to pick up on your intended message. Plus, short phrases will stick to people’s minds much better than long ones.
4) Position, size, and contrast your text wisely
The most important rule for any text on your poster and banner is that it be easily readable. This means sizing it large enough to read from a distance, positioning it towards the middle or top rather than the bottom, and contrasting it against the other colours you use. If you have a light background, then choose a dark text or vice-versa.
5) Consider professional printing
When it comes to ensuring that your final product looks high-quality, Edmonton print shops are your best friend. A bad print job can ruin all the effort you put into your work while a professional print job will clearly display all of your carefully chosen graphics and design elements.
Budget Printing is proud to provide printing services for banner and posters in Edmonton. Our full-service copy and print shop is well equipped to make sure that all of your hard work shows up in the final printed product.
If you require printing services or even if you’re looking for some additional advice on designing your poster and banner, the team at Budget Printing is happy to discuss your needs. Get in touch with us today and let us know how we can help.