Print is one of the most effective ways to market your business. It helps raise awareness for your brand and ensures customers will recognize your logo and colours when they see them. In this post, we’re taking a look at 6 of the best ways to use print marketing for your business.
Let’s get started!
1. Covid Marketing Materials
Right now, Covid marketing materials are in high demand. Here are just some of the covid products that businesses need:
Masks – masks are required in nearly all public places until further notice. So if you need to wear them anyway, why not wear them in style! With the help of a local print provider, you can design custom masks with your logo or a special design printed on them.
Social distancing floor decals – it’s important to remind customers to practice social distancing. Floor decals are impossible to miss and are a fantastic way to make sure people are keeping their distance.
Wall signs – keep customers informed about your latest covid precautions by printing large signs with updated information.
“Now Open” banner blades and sandwich boards – with all of the recent business closures, it’s important to let customers know you’re open for business. The best way to do so is by investing in large banner blades or sandwich boards to put outside your business.
2. Direct Mail
Did you know that direct mail provides a response rate that’s almost 36 times that of email marketing?
You might think that we have entered the digital age for good, however, something interesting is happening. People are beginning to have a newfound appreciation for direct mail advertising. There’s just something about a physical letter that’s more personal.
In order to create a successful direct mail campaign, make sure you get in touch with a reputable print provider in your area.
3. Business Cards
One of the best ways to ensure the people you meet at dinners, networking events, and other gatherings remember you is by handing out business cards. However, not just any business card will do. You need to make sure yours has a clean design and clearly states what you do as well as your contact information.
If you have an upcoming promotional or team building event, t-shirts are a great way to raise awareness for your business. Branded shirts are also very helpful for establishing credibility and trust when approaching potential customers at events like tradeshows and meetups.
Looking for An Affordable Print Company in Edmonton?
Budget Printing has been providing quality print services to Edmonton and surrounding areas for years. Whether you need the latest covid signage or t-shirts for your next event, our team of experienced staff can help guide you through the print process and deliver the exact project you’re looking for! Please contact us today to learn more about our print services.