First impressions matter. A clean design can make all the difference in how prospects perceive your business. If the first memory they associate with your company is a beautiful logo or an aesthetically pleasing sign, they’ll likely be intrigued to learn more about who you are and what you do.
But as the saying goes, “the road runs both ways.” If your company’s brand features dull and generic design elements, it’s likely your business will fade quickly from the minds of your prospects.
Here are 3 Ways Graphic Design Can Help Your Edmonton Business Stand Out!
1. Graphic Design Differentiates you From Competitors
As humans, we’re naturally drawn to beauty. We often seek this beauty in the places we visit, the people we spend our time with, and the creative pursuits we partake in.
However, this powerful element can also be an effective way to draw in more customers. With the extreme competition that can be seen in the modern market place, you need a way to differentiate yourself from your competitors.
One of the best ways to do so is by incorporating professional graphic design into your business’s branding/marketing material.
This could mean designing a logo that captures the attention of those who come across it or possibly even a sign with vivid and bright colours that pique the curiosity of onlookers. The number of ways you can use graphic design to differentiate your Edmonton business from competitors is virtually endless.
2. Graphic Design Makes Your Business Recognizable
One of the main goals of graphic design is to consolidate your brand’s image so it is easily recognizable. For example, every time you see a golden arch as you drive through the city, you know that this means there’s a Macdonald’s restaurant nearby. You don’t need to see the name or even the actual restaurant to come to this conclusion.
Graphic design can help achieve this effect by positioning your company logo in a number of highly visible places. For example, you might consider printing your logo and colours on pens, signage, T-shirts, letterheads, notebooks, newsletters, and more.
Doing so will expose your brand to more people, and the more often they see your logo and colours, the more likely they will be to remember your brand in the future!
3. Graphic Design Promotes Brand Loyalty
Have you ever been more inclined to purchase one product over another because it had a better design?
If so, you’re not alone. As mentioned before, as humans we are wired to appreciate beauty. For that reason, design plays a huge factor in a consumer’s final purchase decision. If they like the design of a product, they’ll be more likely to continue purchasing it into the future.
For example, just look at Apple. Their sleek and simple design captures the attention of millions of customers, many who loyally purchase their products on a consistent basis.
Edmonton Graphic Design
Budget Printing has been helping Edmontonians with their printing and design needs since 1979. If you’re looking for a provider of graphic design services in Edmonton, their experienced staff can help walk you through every step of the process. Get in touch with them today to learn more!