Making sure your store or business has the proper signage can help attract more customers, keep shoppers up to date with important information, and convey the value of your products or services to potential buyers.
In this article, we’ll take a close look at the different types of signage and 3 key considerations for creating effective signage for your Edmonton business.
Let’s get started!
What is Signage and Why is It Important?
Signage is created by printing a design or message on a particular material in order to display this design or message to the general public. There are many reasons businesses require quality signage. For example, it can be used to inform customers about current storewide promotions.
It can also be used to help keep customers safe. For example, Covid signage can help remind customers to wear a mask and practice social distancing.
3 Key Considerations of Effective Signage
In order to make sure your signage achieves the desired outcome, here are a few things to consider:
1. Choose Bright Colors That Stand Out
This is especially important if your business is located in a mall or on a crowded street. In these cases, you are competing with dozens of other signs, all trying to capture the attention of onlookers. In order to stand out, it’s generally a good idea to choose a design with vivid colour combinations, as long as you can find a way to match these colours to your brand.
2. Use Large Typography
Most people will first set eyes on your signage from a distance. This means it’s always a good idea to use large, highly-readable fonts. Before giving the go-ahead on a design, make sure you test its readability from multiple distances. Typography that looks large when you’re standing right next to it might still be difficult to read from 20, 30, or 50 feet away.
3. Don’t Get Too Cute
In the world of signage, simple is usually better. The main purpose of signage is to convey information to your customers or to create awareness for your brand. If you get too cute with the design, there’s a chance that the overall message of the sign might be forgotten next to a complicated and intricate design.
Of course, there’s always room for slight customizations and unique designs, however, you don’t want to overcrowd your signs or use fancy fonts that are difficult to read from a distance.
Budget Printing – Your Source for Signage In Edmonton
Looking for signage that helps your Edmonton business stand out from the crowd. If that’s the case, you’ve come to the right place. Our team has been helping businesses create attention-capturing signage and other print materials for years. Whether you need something for behind the counter to promote upselling, or perhaps a bright window sign to help create awareness for your next sale, we can help! Please contact us today to learn more about our signage creation service.